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CRM and Mobile Communication

06.17.2010 · Posted in Service


It takes little more than the sight of American figure skater Sasha Cohen, at the opening ceremony of the 2002 summer Olympics in Salt Lake City, handing her cell phone to President Bush so he could say hello to her mother to realize the anytime, anywhere power of mobile communication. The convergence of the two fastest-growing communications technologies of all time—the mobile phone and the Internet—suggests dramatic opportunities for marketers. But these may not be the opportunities we anticipated… by Jim Scheuerman
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CRM and Mobile Communication

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